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Digital distribution and value distribution: the main KPI’s of mass consumption
Analyzing the performance of a product can be achieved from several angles. One of the most important aspects remains distribution nonetheless. Measuring this involves calculating two major indicators: digital distribution and value distribution. How to work...
Quality of life in the workplace – a core element of corporate social responsibility.
Quality of life in the workplace has become a central issue for human resource departments. However, this complex concept is not always easy to determine or to incorporate. Nonetheless, over the last few years, humans have occupied an increasingly central role in our...
The 5 Pillars of Data Quality
Data quality has never been more important than a the present time. Whether required in order to perform an analysis of the latest marketing figures or as a means to gauge the effectiveness of a new type of software, little should be left to the imagination. ...
Digital pollution, how to choose the right partners ?
Digitalization has been one of the most influential processes of the 21st century. In a relatively short period of time, technology has permeated virtually every aspect of our personal and professional lives. Although there’s no denying that the digital world offers...
Price war: how not to go crazy ?
Since the end of 2021, an inflationary context has disrupted the entire market economy. This is due to rising energy prices, but also to a misalignment of supply and demand during the post-covid recovery. For purchasing managers and product managers, the subject of...
Choose the best photos for your product descriptions
These days, no product photos can mean no sales. And no photo or bad quality photos can push sales down by 60%! Of course, it depends on the product. A photo of a screw is less important than photos of a sofa. We’ve all shopped online… Who can trust a product without...
How to effectively evaluate the competition in 5 steps
Benchmarking is a means by which a business analyzes its performance in relation to the closest competition. First introduced as far back as 1979, this practice has now become commonplace throughout the professional community. Not only can benchmarking provide...
Presentation of our Customer Success Manager , Laure Herneque
Today we are interested in our CSM so that you can get to know her and better understand her role within Retail Shake. Can you tell us more about yourself ? My name is Laure, I'm 23 years old and I joined Retail Shake a year and a half ago. During my last year of...
In the face of fluctuating prices, price monitoring helps you to keep the rhythm.
The latest international events - pandemic, war, inflation and economic slowdown - make all economic slowdown - make all price forecasts obsolete. It is very difficult to predict the price of products in the medium term. Curves are breaking, tables are charts are...
Control its stocks and the availability of its products?
Linear lighting products. We see a tidy stock, no break, a self-service stock and a very readable face. Inventory management: definition and issues The acquisition and storage of inventory represents a significant cost to businesses. This is why it is essential...