Asda's pricing position is strategically focused on maintaining a competitive price index, ensuring that customers receive value against the market benchmark for grocery products. This commitment to affordability helps Asda attract price-sensitive shoppers and reinforces its reputation as a leading retailer in the UK grocery sector.
941 products compared from a reference basket of 1000 products.
Prices observed within the last 60 days. Each retailer covers a subset of the basket.
Observation dates: 2026-07-30 to 2026-09-17.
Each product has equal weight. Its price is compared with the mean price of the same GTIN at the observed retailers. The mean of these ratios gives a base-100 index.
Calculated on 24 September 2026.
Computed by Retail Shake on 24 September 2026
Prices of the compared products in this sample, not the full catalogue.
£4.46
Average price
Track Asda's price index evolution in United Kingdom over the past weeks.
Discover which categories Asda is most competitive on in United Kingdom.
Most tracked brands at Asda in United Kingdom.
HEINZ
BIRDS EYE
ELLA'S KITCHEN
ALPRO
ROBINSONS
COCA-COLA
SKU-level benchmark links between brand, product GTIN and retailer.
| Product | Brand | GTIN | Avg. price |
|---|---|---|---|
| Müller Corner Strawberry 136g | MULLER | 4025500277239 |
£0.62 |
| Heinz Baked Beans 415g | HEINZ | 5000157024671 |
£1.38 |
| Warburtons Toastie White Bread 800g | WARBURTONS | 5010044000121 |
£1.40 |
| Marmite Yeast Extract Spread 250G | None | 0000050184453 |
£3.15 |
| Coca-Cola 8x22cl | COCA-COLA | 5449000031341 |
£3.50 |
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GET /v1/retailers/asda/prices
// Response
{
"retailer": "Asda",
"price_index": 94.5,
"avg_price": 4.46,
"currency": "GBP",
"products_compared": 941,
"last_updated": "2026-09-24"
}Access the complete report and explore detailed benchmarks by category.
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