Morrisons maintains a strong pricing position in the grocery sector, consistently aligning its price index with competitive market benchmarks to offer customers value-driven options. By prioritizing price competitiveness, Morrisons ensures it is a top choice for consumers seeking quality groceries at fair prices.
814 products compared from a reference basket of 1000 products.
Prices observed within the last 60 days. Each retailer covers a subset of the basket.
Observation dates: 2026-07-30 to 2026-09-17.
Each product has equal weight. Its price is compared with the mean price of the same GTIN at the observed retailers. The mean of these ratios gives a base-100 index.
Calculated on 24 September 2026.
Computed by Retail Shake on 24 September 2026
Prices of the compared products in this sample, not the full catalogue.
£4.78
Average price
Track Morrisons's price index evolution in United Kingdom over the past weeks.
Discover which categories Morrisons is most competitive on in United Kingdom.
Most tracked brands at Morrisons in United Kingdom.
HEINZ
BIRDS EYE
ELLA'S KITCHEN
ALPRO
COCA-COLA
ROBINSONS
SKU-level benchmark links between brand, product GTIN and retailer.
| Product | Brand | GTIN | Avg. price |
|---|---|---|---|
| Müller Corner Strawberry 136g | MULLER | 4025500277239 |
£0.95 |
| Coca-Cola 8x22cl | COCA-COLA | 5449000031341 |
£3.75 |
| Cadbury Dairy Milk 360g | CADBURY | 7622210379801 |
£5.50 |
Retail Shake is the only tool that benchmarks all 4Ps of the marketing mix: Product, Price, Promotion, Place.
Compare Morrisons's assortment product by product against its competitors.
Track Morrisons's price indices and identify competitiveness gaps.
Benchmark Morrisons's product pages and content vs competitors.
Compare Morrisons's distribution across different channels.
Beyond the platform, Retail Shake delivers Morrisons benchmark data directly to your IT teams via API. Feed your BI dashboards and AI models with reliable, up-to-date pricing data.
Integrate price indices and competitive data into your existing BI dashboards.
Train your dynamic pricing models with real-time market data.
Connect your systems directly to our API. JSON feeds, full documentation, dedicated technical support.
GET /v1/retailers/morrisons/prices
// Response
{
"retailer": "Morrisons",
"price_index": 97.9,
"avg_price": 4.78,
"currency": "GBP",
"products_compared": 814,
"last_updated": "2026-09-24"
}Access the complete report and explore detailed benchmarks by category.
Request a demo →