Waitrose consistently maintains a competitive price index, positioning itself as a premium grocery retailer while ensuring value against market benchmarks. By strategically evaluating price benchmarks, Waitrose balances quality and affordability, appealing to discerning customers seeking superior products.
815 products compared from a reference basket of 1000 products.
Prices observed within the last 60 days. Each retailer covers a subset of the basket.
Observation dates: 2026-07-30 to 2026-09-17.
Each product has equal weight. Its price is compared with the mean price of the same GTIN at the observed retailers. The mean of these ratios gives a base-100 index.
Calculated on 24 September 2026.
Computed by Retail Shake on 24 September 2026
Prices of the compared products in this sample, not the full catalogue.
£4.95
Average price
Track Waitrose's price index evolution in United Kingdom over the past weeks.
Discover which categories Waitrose is most competitive on in United Kingdom.
Most tracked brands at Waitrose in United Kingdom.
HEINZ
ELLA'S KITCHEN
ROBINSONS
ALPRO
COCA-COLA
GOURMET
SKU-level benchmark links between brand, product GTIN and retailer.
| Product | Brand | GTIN | Avg. price |
|---|---|---|---|
| Heinz Baked Beans 415g | HEINZ | 5000157024671 |
£1.40 |
| Warburtons Toastie White Bread 800g | WARBURTONS | 5010044000121 |
£1.50 |
| Marmite Yeast Extract Spread 250G | None | 0000050184453 |
£3.15 |
| Coca-Cola 8x22cl | COCA-COLA | 5449000031341 |
£3.75 |
| PG Tips 160 Tea Bags | PG TIPS | 8720608036721 |
£5.50 |
| Cadbury Dairy Milk 360g | CADBURY | 7622210379801 |
£6.50 |
Retail Shake is the only tool that benchmarks all 4Ps of the marketing mix: Product, Price, Promotion, Place.
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Beyond the platform, Retail Shake delivers Waitrose benchmark data directly to your IT teams via API. Feed your BI dashboards and AI models with reliable, up-to-date pricing data.
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GET /v1/retailers/waitrose/prices
// Response
{
"retailer": "Waitrose",
"price_index": 103.4,
"avg_price": 4.95,
"currency": "GBP",
"products_compared": 815,
"last_updated": "2026-09-24"
}Access the complete report and explore detailed benchmarks by category.
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